Audi History: models and brand evolution.
Added on 05-06-2006
Audi – German company specializing in car manufacturing. Makes a part of Volkswagen AG and headquartered in Ingolstadt.
Audi Company was established in 1909 by August Horch though its roots descend from currently non-existent Horch Company that used to be rather famous and conspicuous in the times of Third Reich. The Audi history started in essence after in 1899 August Horch, gifted inventor founded in Manheim the company named – “Horch and Co”. In four year the company moved to Zwickau.
In 1909 Horch being the main designer in the company constructed the first 6-cylinder engine model – the first in Audi history but occurred far from perfectness and put the company on the verge of bankruptcy. The situation exasperated Horch’s partners so that they insisted and hurried to expel Horch from the company that had been mainly established due to his efforts. Horch settled not far and set up new company with the same name.
This second enterprise was forging so well that Horch’s former partners decided to bring an action against new Horch Company in order to deprive it its name – “Horch”. The court decreed that new Horch could not bear this name more. But August Horch did not get confused at the court decision and renamed its company according to Latin variant of “horch” meaning – “audi” (“listen”).
Essentially this is way Audi history as a make and famous brand was commenced.
The first Audi model issued under name – Audi-A – appeared in 1910. This marked the fundamental point in Audi history. Next year was constructed Audi-B three of which Horch exposed for Auto Alpenwart Race 1911 of 2500 km length.
1912 marked in Audi history by the most famous Audi-C model that experienced serious examination in the conditions of Alpine races and reached respective results so that Audi-C model was subsequently called “Alpengizer” or “Alps Conqueror”.
The 1920s came very hard financially in Audi history and the company had to merge into another one in order to survive. That second company was DKW owned by Jorgen Skafte Rasmussen.
In 1932 economic crisis in Germany as world economic depression result urged an array of Germany car manufacturers to an “Auto Union” concern establishing. In fact, along with Wanderer and DKW it was joined by A. Horch competitors – Horch (the first). The concern owing to joint energies issued two models with front wheels drive line and Wanderer engines that gained constant market demand up to WW II.
After WW II Audi and other Auto Union members were nationalized and reformed into “Car Manufacturing Popular Enterprises Union” subdivision.
In 1949 The Auto Union was reformed due to Mercedes-Benz shares involvement. In 1950 Daimler-Benz concern purchased main Auto Union stock but sold it soon to Volkswagen launching new crucial turn in Audi history.
In 1965 when the deal was ...
Audi Company was established in 1909 by August Horch though its roots descend from currently non-existent Horch Company that used to be rather famous and conspicuous in the times of Third Reich. The Audi history started in essence after in 1899 August Horch, gifted inventor founded in Manheim the company named – “Horch and Co”. In four year the company moved to Zwickau. In 1909 Horch being the main designer in the company constructed the first 6-cylinder engine model – the first in Audi history but occurred far from perfectness and put the company on the verge of bankruptcy. The situation exasperated Horch’s partners so that they insisted and hurried to expel Horch from the company that had been mainly established due to his efforts. Horch settled not far and set up new company with the same name.
This second enterprise was forging so well that Horch’s former partners decided to bring an action against new Horch Company in order to deprive it its name – “Horch”. The court decreed that new Horch could not bear this name more. But August Horch did not get confused at the court decision and renamed its company according to Latin variant of “horch” meaning – “audi” (“listen”).
Essentially this is way Audi history as a make and famous brand was commenced.
The first Audi model issued under name – Audi-A – appeared in 1910. This marked the fundamental point in Audi history. Next year was constructed Audi-B three of which Horch exposed for Auto Alpenwart Race 1911 of 2500 km length.
1912 marked in Audi history by the most famous Audi-C model that experienced serious examination in the conditions of Alpine races and reached respective results so that Audi-C model was subsequently called “Alpengizer” or “Alps Conqueror”.The 1920s came very hard financially in Audi history and the company had to merge into another one in order to survive. That second company was DKW owned by Jorgen Skafte Rasmussen.
In 1932 economic crisis in Germany as world economic depression result urged an array of Germany car manufacturers to an “Auto Union” concern establishing. In fact, along with Wanderer and DKW it was joined by A. Horch competitors – Horch (the first). The concern owing to joint energies issued two models with front wheels drive line and Wanderer engines that gained constant market demand up to WW II.
After WW II Audi and other Auto Union members were nationalized and reformed into “Car Manufacturing Popular Enterprises Union” subdivision.
In 1949 The Auto Union was reformed due to Mercedes-Benz shares involvement. In 1950 Daimler-Benz concern purchased main Auto Union stock but sold it soon to Volkswagen launching new crucial turn in Audi history.
In 1965 when the deal was ...
|
|