Toyota History Overview

Added on 05-19-2006
The history of Toyota began in 1933 when Toyoda Automatic Loom Works, which originally wasn't related to automobiles and was engaged in textile industry, created an automobile division. Its founder was the elder son of the company owner Sakichi Toyoda, Kiichiro Toyoda, who later led the automobile marque Toyota to world fame. The initial capital for development of the first cars became the money earned from the sales of patent rights on spinning machines of an English company Platt Brothers.

In 1935 the work on the first passenger car which took the name Model A1 (later it was changed to AA) and first truck Model G1 was completed. And in 1936 the car Model AA manufacture was launched. At the same time the first export delivery was made: four trucks G1 were sent to North China. A year later, in 1937, the automobile department was turned into a separate company which took the name of Toyota Motor Co., Ltd. This is a brief history of Toyota pre-war development.

After World War II, in 1947, the manufacturing of another model, Toyota Model SA, started. And in 1950, during a severe financial crisis, Toyota went through the first and only strike of its workers. As a result, the corporate policy was reviewed, the department of realization was separated into Toyota Motor Sales Co., Ltd. These were not sweeping but essential changes in Toyota history. However, for the post-war years when the automobile industry of Japan together with other fields endured hard times, the company came out of the crisis with little losses paying grounds for further development.

In the beginning of the 50s, a unique management system "kamban" was conceived by Taiichi Ohno. It allowed to eliminate all kinds of losses: material, time, production capacity. In 1962 the system was embodied at the plants of Toyota group and proved its efficiency in the company's success encouragement.

In 1952 the founder of the company, Kiichiro Toyoda, died. By that time Toyota had entered the period of prosperity. In the 50s Toyota was working on development of its own designs and conducting detailed studies. The product line was extended by such new makes as the Land Cruiser off-roader and the Crown (a well known marque for now). And in the USA Toyota Motor Sales was established that was engaged in Toyota cars exporting to the US market. However, the first attempt of Toyota cars export to the American market broke down. But later, having concluded and coped with the new tasks, Toyota corrected it.

In 1961 the model Toyota Publica was produced. It was a small efficient car that quickly gained popularity. The 1962 was marked by the release of the millionth car in Toyota history. The 60s became a period of improvement of the Japanese economic situation resulting in a rapid growth of car sales.

The network of foreign Toyota dealers was growing: South Africa, Europe and Asia. Toyota became successful within the US market: the Corona, which ...
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