70s Volvo History

Added on 08-22-2006
service warranty - VSG – which protected the clients from sudden expenses in conjunction with after-sales service or repairs during the first three years of a car’s life.

Volvo introduced for the first time in the world (in California, the USA) a three-stage catalytic converter with a Lambda probe marking one more vivid achievement in Volvo history. This equipment reduced exhaust emission approximately by 90%.

1977

Volvo celebrated its 50th jubilee with the 240th Special model production. This car was available in silver metallic with black and gold decorative molding. During this year Volvo also presented the Volvo 262 Coupe. In fact, 262 occurred real zest in Volvo automobiles history.

This was an extremely exclusive model that was built using elaborations of the Italian designer Bertone. The seats were made of leather and the car was equipped with air-conditioner, electronic window raiser, rear-view mirrors and an acoustic system. The engine was the same as in the 260th models, V6 140hp B27 model engine.

At the same time suppositional merger between Volvo and Saab-Scania was the most discussed event of the year within auto industry circles. But subsequently Volvo refused this idea, as the Saab-Scania management was not interested in it.

1978

Since the beginning of the 1970’s Volvo’s car operations became more independent as far. One more step in this direction was undertaken by Volvo Cars reorganization into the daughter enterprise, the Volvo Cars Corporation, with Hekan Frisinger as president. For the first time car sales passed 10,000 SEK mark and accounted for about 54% of the Volvo Group’s total turnover.

The number of interior improvements, new versions and even better driving characteristics in the models of 1979 were introduced proving the initial company approach demonstrated throughout the whole course of Volvo history. In 1978 Volvo 343 model was issued with manual transmission.

A great technical innovation in Volvo history occurred six-cylinder diesel engine that was put on manufacturing in 1979. It was later joined by a five-cylinder diesel engine. In 1978 Volvo management propounded a proposal to establish a joint venture with Norway. But most Volvo shareholders had not encouraged this idea and Volvo management decided not to make a crucial move in its history.

1979

During the year Volvo stepped up the car production almost by 25% and sold more than 310,000 automobiles. The four-millionth car in Volvo history was among them. Volvo has covenanted for co-operation, construction and product development with French Renault.

The Engines resulting from joint Volvo-Renault venture had been installed onещ 340/360 series and later on the 440/60 series. During some years Renault was a principal shareholder in Volvo Car Corporation. The 1980th car models were presented in august and ...