70s Volvo History
Added on 08-22-2006
1970
After fourteen years of manufacturing, when Volvo history had been numbered 667,323 cars, Volvo Amazon production was phased out at the beginning of the summer. The Volvo Amazon was the best example of Volvo philosophy, consisting of production reliability, capability to be improved; Volvo Amazon was the car which could be produced during the years ahead and would have made an important contribution to safety and quality development. The changes, made by the 1970 and
Volvo 140 were insignificant – a new grille design with a diagonal stripe. During the year Volvo passed the 2 million car point in production.
1971
In Volvo history this was the year of new sales stepping up. Sales rate rose for the 20th year, during this year 214,000 automobiles has been produced. Volvo became a giant in motor-car
construction in Scandinavia; in the UK sales stepped up almost by 50%.
The Volvo 164 E was introduced as the most powerful automobile among the all cars that had been produced before. The engine had electronic injection and produced 175h/p. The new 1800 version was presented in 1971. Emphatic, impetuous, elongated side-view underlined the sports nature that even had, in addition, a large luggage compartment. The model was known as the 1800 ES.
1972
“We need the addition of a small car” – was a frequent response of Volvo’s dealers. That was the Volvo’s main reason for purchasing 33% of the shares in DAF in Holland marking essential step in company history. Another reason was that Volvo wanted strongly to strengthen its position in the EU. In 1972 Volvo presented the VESC (Volvo Experimental Safety Car).
An experimental car and being faced the future at the same time. The VESC was a virtually mobile lab, in which various rise-of-safety components such as brakes anti-skid, airbags, and telescopic bumpers has been developed and tested. A rich experience, acquired from the VESC, was applied later to the 240/260 series. In 1972 VTC, the Volvo Technical Centre, was established.
1973
Production was in full swing when the first dark clouds of an oil crisis appeared on the horizon. This year production was at top level for the whole Volvo history. The USA became the largest marketing outlets followed by Sweden. Nobody could surmise that an international economic recession was just round the corner. A large bumper was installed to the models of that year as the US standards required. However, interior was subjected to the most essential modifications. They included new dashboard, on which the most important equipment was grouped in front of the driver. The steering wheel became smaller and a rectangular safety cushion appeared in the middle.
1974
A new generation of Volvo cars was announced: the Volvo 240 was available in six ...
After fourteen years of manufacturing, when Volvo history had been numbered 667,323 cars, Volvo Amazon production was phased out at the beginning of the summer. The Volvo Amazon was the best example of Volvo philosophy, consisting of production reliability, capability to be improved; Volvo Amazon was the car which could be produced during the years ahead and would have made an important contribution to safety and quality development. The changes, made by the 1970 and
Volvo 140 were insignificant – a new grille design with a diagonal stripe. During the year Volvo passed the 2 million car point in production.1971
In Volvo history this was the year of new sales stepping up. Sales rate rose for the 20th year, during this year 214,000 automobiles has been produced. Volvo became a giant in motor-car
construction in Scandinavia; in the UK sales stepped up almost by 50%. The Volvo 164 E was introduced as the most powerful automobile among the all cars that had been produced before. The engine had electronic injection and produced 175h/p. The new 1800 version was presented in 1971. Emphatic, impetuous, elongated side-view underlined the sports nature that even had, in addition, a large luggage compartment. The model was known as the 1800 ES.
1972
“We need the addition of a small car” – was a frequent response of Volvo’s dealers. That was the Volvo’s main reason for purchasing 33% of the shares in DAF in Holland marking essential step in company history. Another reason was that Volvo wanted strongly to strengthen its position in the EU. In 1972 Volvo presented the VESC (Volvo Experimental Safety Car).
An experimental car and being faced the future at the same time. The VESC was a virtually mobile lab, in which various rise-of-safety components such as brakes anti-skid, airbags, and telescopic bumpers has been developed and tested. A rich experience, acquired from the VESC, was applied later to the 240/260 series. In 1972 VTC, the Volvo Technical Centre, was established.
1973
Production was in full swing when the first dark clouds of an oil crisis appeared on the horizon. This year production was at top level for the whole Volvo history. The USA became the largest marketing outlets followed by Sweden. Nobody could surmise that an international economic recession was just round the corner. A large bumper was installed to the models of that year as the US standards required. However, interior was subjected to the most essential modifications. They included new dashboard, on which the most important equipment was grouped in front of the driver. The steering wheel became smaller and a rectangular safety cushion appeared in the middle.
1974
A new generation of Volvo cars was announced: the Volvo 240 was available in six ...
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