Volvo
Informative treasury on Volvo car marque history for the pleasure of all Volvo automobiles enthusiasts placed here. Find everything concerning Volvo history.
VOLVO
1970
After fourteen years of manufacturing, when Volvo history had been numbered 667,323 cars, Volvo Amazon production was phased out at the beginning of the summer. The Volvo Amazon was the best example of Volvo philosophy, consisting of production reliability, capability to be improved; Volvo Amazon was the car which could be produced during the years ahead and would have made an important contribution to safety and quality development. The changes, made by the 1970 and
Volvo 140 were insignificant a new grille design with a diagonal stripe. During the year Volvo passed the 2 million car point in production.
1971
In Volvo history this was the year of new sales stepping up. Sales rate rose for the 20th year, during this year 214,000 automobiles has been produced. Volvo became a giant in motor-car
construction in Scandinavia; in the UK sales stepped up almost by 50%.
The Volvo 164 E was introduced as the most powerful automobile among the all cars that had been produced before. The engine had electronic injection and produced 175h/p. The new 1800 version was presented in 1971. Emphatic, impetuous, elongated side-view underlined the sports nature that even had, in addition, a large luggage compartment. The model was known as the 1800 ES.
1972
We need the addition of a small car was a frequent response of Volvos dealers. That was the Volvos main reason for purchasing 33% of the shares in DAF in Holland marking essential step in company history. Another reason was that Volvo wanted strongly to strengthen its position in the EU. In 1972 Volvo presented the VESC (Volvo Experimental Safety Car).
An experimental car and being faced the future at the same time. The VESC was a virtually mobile lab, in which various rise-of-safety components such as brakes anti-skid, airbags, and telescopic bumpers has been developed and tested. A rich experience, acquired from the VESC, was applied later to the 240/260 series. In 1972 VTC, the Volvo Technical Centre, was established.
1973
Production was in full swing when the first dark clouds of an oil crisis appeared on the horizon. This year production was at top level for the whole Volvo history. The USA became the largest marketing outlets followed by Sweden. Nobody could surmise that an international economic recession was just round the corner. A large bumper was installed to the models of that year as the US standards required. However, interior was subjected to the most essential modifications. They included new dashboard, on which the most important equipment was grouped in front of the driver. The steering wheel became smaller and a rectangular safety cushion appeared in the middle.
1974
A new generation of Volvo cars was announced: the Volvo 240 was available in six various versions and Volvo 260 in two versions. These models had new front that came from the experimental the VESC model. Dashboard was also changed. The role of 240th series became even significant I Volvo history after the model attained new B21 engine.
The 260 series also was equipped with a new engine, the B27. This new six-cylinder engine was the first offspring resulting from the Volvos joint venture with Renault and Peugeot for the automobile engine development. The joint venture was established in 1971. The 240/260 series production took Volvo to a leading position among the worlds automobile producers in the terms of safety.
The new Volvos car plant in Kalmar had been finished by the 8th February. It had an unusual design and it looked like a star among the other car plants. This car plant caught a lot of attention thanks to its fundamentally new production process in Volvo history engaging automatic transport baskets of the car bodies and working procedure rearrangement that was managed
by a small teams or workers.
1975
In 1975 there were presented more two new models joined company model line-up: Volvo 265 and Volvo 66. The 265 model was an exclusive estate that provided ride comfort with a six-cylinder engine. The Volvo 66 finally gave Volvo to vent to a small
cars market. The 66 model was a development of the DAF 66, a comfortable urban car that was equipped with a variator type of hydro transmission. It was produced in Holland at
DAF plant, which was renamed to Volvo Car B.V. The Swedish Automobile Association rewarded Volvo with a golden medal for the safety equipment as a day lights and the main brake cylinder structure featuring essential event in Volvo history.
1976
The US National Highway Traffic Safety Administration (NHTSA) acquired several Volvo 240 model automobiles that were used to set the safety standards, which all new cars had to comply with when entering the US car market. In Volvo 343 model from Holland came as another note on Volvo history. This was the car completely developed
from nothing at the Volvo Car B.V plant. The Volvo 343 was intended to conquer the new but growing intensively market for mid-class cars. The first model was equipped with 1.4 engine and variator type of hydro transmission. Despite its exterior dimensions, there was enough free inner space available. A big rear luggage compartment of this hatchback, a powerful De Dion single-spring rear suspension system and folding seats made this car very efficient.
Primarily this model was not widely recognized (because of inexpressive guise), but after some modifications, the 340th series along with the 240/260 series became companys best-selling model in Volvo history during the 1970s and 80s. In Sweden Volvo introduced a new type of the service warranty - VSG which protected the clients from sudden expenses in conjunction with after-sales service or repairs during the first three years of a cars life.
Volvo introduced for the first time in the world (in California, the USA) a three-stage catalytic converter with a Lambda probe marking one more vivid achievement in Volvo history. This equipment reduced exhaust emission approximately by 90%.
1977
Volvo celebrated its 50th jubilee with the 240th Special model production. This car was available in silver metallic with black and gold decorative
molding. During this year Volvo also presented the Volvo 262 Coupe. In fact, 262 occurred real zest in Volvo automobiles history.
This was an extremely exclusive model that was built using elaborations of the Italian designer Bertone. The seats were made of leather and the car was equipped with air-conditioner, electronic window raiser, rear-view mirrors and an acoustic system. The engine was the same as in the 260th models, V6 140hp B27 model engine.
At the same time suppositional merger between Volvo and Saab-Scania was the most discussed event of the year within auto industry circles. But subsequently Volvo refused this idea, as the Saab-Scania management was not interested in it.
1978
Since the beginning of the 1970s Volvos car operations became more independent as far. One more step in this direction was undertaken by Volvo Cars reorganization into the daughter enterprise, the Volvo Cars Corporation, with Hekan Frisinger as president. For the first time car sales passed 10,000 SEK mark and accounted for about 54% of the Volvo Groups total turnover.
The number of interior improvements, new versions and even better driving characteristics in the models of 1979 were introduced proving the initial company approach demonstrated throughout the whole course of Volvo history. In 1978 Volvo 343 model was issued with manual transmission.
A great technical innovation in Volvo history occurred six-cylinder diesel engine that was put on manufacturing in 1979. It was later joined by a five-cylinder diesel engine. In 1978 Volvo management propounded a proposal to establish a joint venture with Norway. But most Volvo shareholders had not encouraged this idea and Volvo management decided not to make a crucial move in its history.
1979
During the year Volvo stepped up the car production almost by 25% and sold more than 310,000 automobiles. The four-millionth car in Volvo history was among them. Volvo has covenanted for co-operation, construction and product development with French Renault.
The Engines resulting from joint Volvo-Renault venture had been installed onещ 340/360 series and later on the 440/60 series. During some years Renault was a principal shareholder in Volvo Car Corporation. The 1980th car models were presented in august and attained excellent reception by car market.
In addition to the Volvo six-cylinder diesel engine, the new Volvo 240th series were replenished by the GLT with a 140hp 4-cylinder engine. Within the 340 series a five-door hatchback the Volvo 345 with a 70hp engine was introduced. After a decade of problems in Volvo history the company elaborated a strategy of aggressive production development for the 1980s.
After fourteen years of manufacturing, when Volvo history had been numbered 667,323 cars, Volvo Amazon production was phased out at the beginning of the summer. The Volvo Amazon was the best example of Volvo philosophy, consisting of production reliability, capability to be improved; Volvo Amazon was the car which could be produced during the years ahead and would have made an important contribution to safety and quality development. The changes, made by the 1970 and
Volvo 140 were insignificant a new grille design with a diagonal stripe. During the year Volvo passed the 2 million car point in production.1971
In Volvo history this was the year of new sales stepping up. Sales rate rose for the 20th year, during this year 214,000 automobiles has been produced. Volvo became a giant in motor-car
construction in Scandinavia; in the UK sales stepped up almost by 50%. The Volvo 164 E was introduced as the most powerful automobile among the all cars that had been produced before. The engine had electronic injection and produced 175h/p. The new 1800 version was presented in 1971. Emphatic, impetuous, elongated side-view underlined the sports nature that even had, in addition, a large luggage compartment. The model was known as the 1800 ES.
1972
We need the addition of a small car was a frequent response of Volvos dealers. That was the Volvos main reason for purchasing 33% of the shares in DAF in Holland marking essential step in company history. Another reason was that Volvo wanted strongly to strengthen its position in the EU. In 1972 Volvo presented the VESC (Volvo Experimental Safety Car).
An experimental car and being faced the future at the same time. The VESC was a virtually mobile lab, in which various rise-of-safety components such as brakes anti-skid, airbags, and telescopic bumpers has been developed and tested. A rich experience, acquired from the VESC, was applied later to the 240/260 series. In 1972 VTC, the Volvo Technical Centre, was established.
1973
Production was in full swing when the first dark clouds of an oil crisis appeared on the horizon. This year production was at top level for the whole Volvo history. The USA became the largest marketing outlets followed by Sweden. Nobody could surmise that an international economic recession was just round the corner. A large bumper was installed to the models of that year as the US standards required. However, interior was subjected to the most essential modifications. They included new dashboard, on which the most important equipment was grouped in front of the driver. The steering wheel became smaller and a rectangular safety cushion appeared in the middle.
1974
A new generation of Volvo cars was announced: the Volvo 240 was available in six various versions and Volvo 260 in two versions. These models had new front that came from the experimental the VESC model. Dashboard was also changed. The role of 240th series became even significant I Volvo history after the model attained new B21 engine.
The 260 series also was equipped with a new engine, the B27. This new six-cylinder engine was the first offspring resulting from the Volvos joint venture with Renault and Peugeot for the automobile engine development. The joint venture was established in 1971. The 240/260 series production took Volvo to a leading position among the worlds automobile producers in the terms of safety.
The new Volvos car plant in Kalmar had been finished by the 8th February. It had an unusual design and it looked like a star among the other car plants. This car plant caught a lot of attention thanks to its fundamentally new production process in Volvo history engaging automatic transport baskets of the car bodies and working procedure rearrangement that was managed
by a small teams or workers.1975
In 1975 there were presented more two new models joined company model line-up: Volvo 265 and Volvo 66. The 265 model was an exclusive estate that provided ride comfort with a six-cylinder engine. The Volvo 66 finally gave Volvo to vent to a small
cars market. The 66 model was a development of the DAF 66, a comfortable urban car that was equipped with a variator type of hydro transmission. It was produced in Holland at DAF plant, which was renamed to Volvo Car B.V. The Swedish Automobile Association rewarded Volvo with a golden medal for the safety equipment as a day lights and the main brake cylinder structure featuring essential event in Volvo history.
1976
The US National Highway Traffic Safety Administration (NHTSA) acquired several Volvo 240 model automobiles that were used to set the safety standards, which all new cars had to comply with when entering the US car market. In Volvo 343 model from Holland came as another note on Volvo history. This was the car completely developed
from nothing at the Volvo Car B.V plant. The Volvo 343 was intended to conquer the new but growing intensively market for mid-class cars. The first model was equipped with 1.4 engine and variator type of hydro transmission. Despite its exterior dimensions, there was enough free inner space available. A big rear luggage compartment of this hatchback, a powerful De Dion single-spring rear suspension system and folding seats made this car very efficient. Primarily this model was not widely recognized (because of inexpressive guise), but after some modifications, the 340th series along with the 240/260 series became companys best-selling model in Volvo history during the 1970s and 80s. In Sweden Volvo introduced a new type of the service warranty - VSG which protected the clients from sudden expenses in conjunction with after-sales service or repairs during the first three years of a cars life.
Volvo introduced for the first time in the world (in California, the USA) a three-stage catalytic converter with a Lambda probe marking one more vivid achievement in Volvo history. This equipment reduced exhaust emission approximately by 90%.
1977
Volvo celebrated its 50th jubilee with the 240th Special model production. This car was available in silver metallic with black and gold decorative
molding. During this year Volvo also presented the Volvo 262 Coupe. In fact, 262 occurred real zest in Volvo automobiles history. This was an extremely exclusive model that was built using elaborations of the Italian designer Bertone. The seats were made of leather and the car was equipped with air-conditioner, electronic window raiser, rear-view mirrors and an acoustic system. The engine was the same as in the 260th models, V6 140hp B27 model engine.
At the same time suppositional merger between Volvo and Saab-Scania was the most discussed event of the year within auto industry circles. But subsequently Volvo refused this idea, as the Saab-Scania management was not interested in it.
1978
Since the beginning of the 1970s Volvos car operations became more independent as far. One more step in this direction was undertaken by Volvo Cars reorganization into the daughter enterprise, the Volvo Cars Corporation, with Hekan Frisinger as president. For the first time car sales passed 10,000 SEK mark and accounted for about 54% of the Volvo Groups total turnover.
The number of interior improvements, new versions and even better driving characteristics in the models of 1979 were introduced proving the initial company approach demonstrated throughout the whole course of Volvo history. In 1978 Volvo 343 model was issued with manual transmission.
A great technical innovation in Volvo history occurred six-cylinder diesel engine that was put on manufacturing in 1979. It was later joined by a five-cylinder diesel engine. In 1978 Volvo management propounded a proposal to establish a joint venture with Norway. But most Volvo shareholders had not encouraged this idea and Volvo management decided not to make a crucial move in its history.
1979
During the year Volvo stepped up the car production almost by 25% and sold more than 310,000 automobiles. The four-millionth car in Volvo history was among them. Volvo has covenanted for co-operation, construction and product development with French Renault.
The Engines resulting from joint Volvo-Renault venture had been installed onещ 340/360 series and later on the 440/60 series. During some years Renault was a principal shareholder in Volvo Car Corporation. The 1980th car models were presented in august and attained excellent reception by car market.
In addition to the Volvo six-cylinder diesel engine, the new Volvo 240th series were replenished by the GLT with a 140hp 4-cylinder engine. Within the 340 series a five-door hatchback the Volvo 345 with a 70hp engine was introduced. After a decade of problems in Volvo history the company elaborated a strategy of aggressive production development for the 1980s.70s Volvo History
1960
In January Volvo history was marked by introducing its absolutely new sports car, the P1800 to the Brussels Auto Show. Volvo published photography of the newborn the year before. This Volvo two-seat sports coupe had an entirely new engine, the B18B. During the first years this model was assembled in England, inasmuch as Volvo had not enough space at the overladen plant in Hisingen to manufacture one more model.
This Volvos model became very popular thanks to its role in the movie Saint, in which the main character Simon Templar (Roger Moore) drove this automobile. Another fact in Volvo history came this year as well: the PV544 and the Amazon models both were equipped with a new gearbox, the seats attained new design and the seat backs were modified to give rear passengers more space for their knees. The Volvia Insurance Company was established this year as well marking company evolution milestone. Volvo owners were able to take out an insurance certificate from this company after the PV models warranty expired. The Volvo Duett was improved by the addition of an embossed windscreen in one piece, 4-stages gearbox and new dashboard. The safety belts became standard equipment. At that time the name Duett went down in history and the model was named the P210. Annual cars manufacturing reached 80,000 autos rank.
1961
In May was the manufacturing of Volvo P1800 was initiated. Volvo PV544 and the Amazon both were featured with the powerful B18 engine with two carburetors, which gave the PV544 Sports an output of 90hp. This model was also equipped with 12-volt electrical system and asymmetrical indicators. By the autumn the new autumn colors light-brown, lusterless green, red, and light grey appeared.
In October the Amazon 121 was produced and features another stage in Volvo history and models evolution as well. This was two-door automobile that was for sale within Sweden, Norway and Denmark territories only. Volvos the P1800 Saint model and Roger Moore drove 2 million miles.
1962
Volvo Amazon model line was enlarged with a four-door estate addition. The rear part was modified and featured a horizontally folding door with an upper and a lower section. The Estate model was equipped with B18A engine and a 4-speed gearbox. The price was fixed at 14 475 SEK. In February the total number of Volvo Amazon arrived at 100,000.
1963
There was not so much new this year in Volvo history. Volvo Amazon was attached with low-profile tires and the P1800 gained powerful engine developing 108 hp. By June the demand for local assembling and parts production grew up and Volvo established its first foreign car plant in Halifax, Canada shining step in Volvo history. Cars were being delivered to Halifax in parts kits.
Thus, this enabled to assemble a couple of thousands cars annually more. The USA was the main export market for that time as before. Volvo was the fourth in the list of the automobile importers to the USA. The Volvo Groups total turnover exceeded 2 000 million SEK. The number of employees and staff exceeded 20 000.
1964
On 24th of April Volvo new car plant in Torslanda was established another remarkable point in Volvo history. Its suppositional output was 110 000 automobiles per year with no-load operation, 150 000 cars with part-time two-shift operation, and 200 000 cars with full two-shift operation. Finally Volvo acquired necessary space for expansion. Volvo Amazon model production was launched immediately. There were made some modifications in 1965 model year.
These included disc brakes in front on every model and brakes booster on estate version. New radiator grate, perforated wheel treads, chromium-plated disc brackets made of galvanized steel were the new pleasant additions to the models exterior. Volvo presented new type of front seat that had been designed in collaboration with medical experts who adjusted the driver and passenger seats in the right position what was an important factor on safety driving. The seat had a new design with new cushion and adjustment.
This year Volvo had produced 118 464 automobiles, including 8,040 kits for assembling outside the country. The 1964 in Volvo history brought thus considerable production results and technical achievements.
1965
Volvo Amazon became the best-selling car in Sweden. Both the Amazon and the 1800S were introduced as the cars not requiring additional lubrication. In August the PV544 model was featured with an additional innovation, even so, it was decided gradually to cease this model production.
On the 20th of October the last model left the production line at the Lundby plant and that was the 440,000th automobile of this series. 280,000 automobiles were in Sweden and 160,000 had been exported. With Volvo 544 model production ceasing, Volvo introduced the new Amazon Favorit version. The difference between this model and standard two-door version was not really big though.
Volvo established its new assembly plant in Ghent, Belgium marking the most important event in Volvo history in 1965. That gave Volvo the opportunity to work inside the EU customs barriers. There were produced about 14 000 automobiles at the Ghent plant.
1966
A new model that Volvos design engineers worked at for a long time was introduced in August. Earlier it had been known under its working name of the 1400, but it was later named Volvo 144. Volvo 140 marked another quality and technology level in automobiles manufacturing in Volvo history. This automobile was extremely improved in the terms of safety. It had disc brakes all around, a folding steering tube, and new lock at the three-point safety belts.
The body had energy-absorbing collapsible parts at the front and rear. The door lock had a safety design. Volvo 144 model was equipped with a triangular distributed dual-braking system. The model had two circuits of braking system and even if one of it damaged the system executed 80% of its functions as well.
At the same time Volvo 144 model was introduced with two different engines, the B18A, developing 85hp with a horizontal carburetor and the B18B developing 115 hp with double carburetor. The version with more powerful engine was called Volvo 144S. The 140 series also introduced the new system of designation of Volvo cars: the first sign in the designation was the model, the second indicated the number of cylinders, and the thirds one labeled how many doors the model had.
The Volvo 144 was given a splendid reception by the press (mass media) and potential customers. The 144 model had been chosen as an Automobile of the 1966 in Sweden. The new Amazon sporty style, the 123GT, has been produced this year. The engine was the same as the 1800S had and the gearbox was four-speed with overdrive gear.
1967
Volvo 144 model was successful car abroad, and the 40th jubilee of Volvo history was celebrated with all the flags raised. In the USA the 144th model
complied with the new all safety rules even before it had been introduced into practice. Standard complete package of the Volvo 144 cost $2 995 USD in the USA. In June Volvo history was honored by new two-door model construction, the 142S, was introduced. It was lighter in weight and cheaper than four-door version.
Volvo 145 estate model also was produced this year. Speaking technical language, this automobile was identical to the other models. Rear door was made in one piece and opened outwards with loops located at the roof. Volvo had now 3
estates: the P210 Duett, the Amazon/120 Estate and the Volvo 145. The Amazon since this year was featured a folding wheel tube and new safety wheel that contracted in the case of a collision. All versions were featured with brakes boosters. Since the autumn all Volvo double-carburetor cars obtained the system of exhaust gas control. The production of the Amazon had been ceased by the end of the year the Volvo 144 was much better successor.
1968
This year in Volvo history faced new Volvo 164 model, a prestige version with exclusive upholstery and steering booster. The engine was six-cylinder and developed 145 hp. The interior was more luxury than of the 140 series. The front was extended due to room for bigger engine. This automobile developed 175 km/h as top speed. The basic model, Volvo 164, cost 25 500 SEK. Automobile that was specially developed as a taxi, the Volvo 144 Taxi, was introduced. This car was available in black and white colors and had an automatic gearbox. The interior was specially designed for taxi operations. Since the August Volvo Amazon 140 series had the B20 engine. This engine was a development of the B18 and had greater capacity and torque rate. The B20B engine had the same system of exhaust gas control that Volvo had equipped the engines in the US a year ago. Volvo Amazon was featured with the same double circuit of the brake system as the 140 model. 123GT model was out of sales on the Swedish market. The 140 series hit all the sales records. In Sweden it was the best-selling automobile. In the UK Volvos sales increased up to 70% during the year. The assembly plant with the capacity of 2 500 vehicles was established in Malaysia.
1969
In February the last Duett model was produced. This model occurred a real legend in Volvo history. In fact Volvo was manufacturing it in estate and van versions. The Volvo 145 Express, the Estate, with convertible top was introduced exercising its rights as a successor. That time the Amazon Estate series was ceased. In the autumn the 140th model was slightly modified. It included head-rest on the front seats, safety belts for three rear passengers and rear screen heating. The Amazon renovation was limited. The last Amazon, still in the list of manufacture, was two-door version with various engines. Volvo started planning a new proving ground in Hallered that is near Gteborg. The area was 6 million sq.m in size had to be finished in 1972. In addition the Volvos purchasing of Svenska Stеlpressnings AB in Olofstrom came as essential event in Volvo history. It was the company, which had been producing bodies for Volvo since 1927.
In January Volvo history was marked by introducing its absolutely new sports car, the P1800 to the Brussels Auto Show. Volvo published photography of the newborn the year before. This Volvo two-seat sports coupe had an entirely new engine, the B18B. During the first years this model was assembled in England, inasmuch as Volvo had not enough space at the overladen plant in Hisingen to manufacture one more model. This Volvos model became very popular thanks to its role in the movie Saint, in which the main character Simon Templar (Roger Moore) drove this automobile. Another fact in Volvo history came this year as well: the PV544 and the Amazon models both were equipped with a new gearbox, the seats attained new design and the seat backs were modified to give rear passengers more space for their knees. The Volvia Insurance Company was established this year as well marking company evolution milestone. Volvo owners were able to take out an insurance certificate from this company after the PV models warranty expired. The Volvo Duett was improved by the addition of an embossed windscreen in one piece, 4-stages gearbox and new dashboard. The safety belts became standard equipment. At that time the name Duett went down in history and the model was named the P210. Annual cars manufacturing reached 80,000 autos rank.
1961
In May was the manufacturing of Volvo P1800 was initiated. Volvo PV544 and the Amazon both were featured with the powerful B18 engine with two carburetors, which gave the PV544 Sports an output of 90hp. This model was also equipped with 12-volt electrical system and asymmetrical indicators. By the autumn the new autumn colors light-brown, lusterless green, red, and light grey appeared.
In October the Amazon 121 was produced and features another stage in Volvo history and models evolution as well. This was two-door automobile that was for sale within Sweden, Norway and Denmark territories only. Volvos the P1800 Saint model and Roger Moore drove 2 million miles.
1962
Volvo Amazon model line was enlarged with a four-door estate addition. The rear part was modified and featured a horizontally folding door with an upper and a lower section. The Estate model was equipped with B18A engine and a 4-speed gearbox. The price was fixed at 14 475 SEK. In February the total number of Volvo Amazon arrived at 100,000.
1963
There was not so much new this year in Volvo history. Volvo Amazon was attached with low-profile tires and the P1800 gained powerful engine developing 108 hp. By June the demand for local assembling and parts production grew up and Volvo established its first foreign car plant in Halifax, Canada shining step in Volvo history. Cars were being delivered to Halifax in parts kits.
Thus, this enabled to assemble a couple of thousands cars annually more. The USA was the main export market for that time as before. Volvo was the fourth in the list of the automobile importers to the USA. The Volvo Groups total turnover exceeded 2 000 million SEK. The number of employees and staff exceeded 20 000.
1964
On 24th of April Volvo new car plant in Torslanda was established another remarkable point in Volvo history. Its suppositional output was 110 000 automobiles per year with no-load operation, 150 000 cars with part-time two-shift operation, and 200 000 cars with full two-shift operation. Finally Volvo acquired necessary space for expansion. Volvo Amazon model production was launched immediately. There were made some modifications in 1965 model year.
These included disc brakes in front on every model and brakes booster on estate version. New radiator grate, perforated wheel treads, chromium-plated disc brackets made of galvanized steel were the new pleasant additions to the models exterior. Volvo presented new type of front seat that had been designed in collaboration with medical experts who adjusted the driver and passenger seats in the right position what was an important factor on safety driving. The seat had a new design with new cushion and adjustment.
This year Volvo had produced 118 464 automobiles, including 8,040 kits for assembling outside the country. The 1964 in Volvo history brought thus considerable production results and technical achievements.
1965
Volvo Amazon became the best-selling car in Sweden. Both the Amazon and the 1800S were introduced as the cars not requiring additional lubrication. In August the PV544 model was featured with an additional innovation, even so, it was decided gradually to cease this model production.
On the 20th of October the last model left the production line at the Lundby plant and that was the 440,000th automobile of this series. 280,000 automobiles were in Sweden and 160,000 had been exported. With Volvo 544 model production ceasing, Volvo introduced the new Amazon Favorit version. The difference between this model and standard two-door version was not really big though.
Volvo established its new assembly plant in Ghent, Belgium marking the most important event in Volvo history in 1965. That gave Volvo the opportunity to work inside the EU customs barriers. There were produced about 14 000 automobiles at the Ghent plant.
1966
A new model that Volvos design engineers worked at for a long time was introduced in August. Earlier it had been known under its working name of the 1400, but it was later named Volvo 144. Volvo 140 marked another quality and technology level in automobiles manufacturing in Volvo history. This automobile was extremely improved in the terms of safety. It had disc brakes all around, a folding steering tube, and new lock at the three-point safety belts. The body had energy-absorbing collapsible parts at the front and rear. The door lock had a safety design. Volvo 144 model was equipped with a triangular distributed dual-braking system. The model had two circuits of braking system and even if one of it damaged the system executed 80% of its functions as well.
At the same time Volvo 144 model was introduced with two different engines, the B18A, developing 85hp with a horizontal carburetor and the B18B developing 115 hp with double carburetor. The version with more powerful engine was called Volvo 144S. The 140 series also introduced the new system of designation of Volvo cars: the first sign in the designation was the model, the second indicated the number of cylinders, and the thirds one labeled how many doors the model had.
The Volvo 144 was given a splendid reception by the press (mass media) and potential customers. The 144 model had been chosen as an Automobile of the 1966 in Sweden. The new Amazon sporty style, the 123GT, has been produced this year. The engine was the same as the 1800S had and the gearbox was four-speed with overdrive gear.
1967
Volvo 144 model was successful car abroad, and the 40th jubilee of Volvo history was celebrated with all the flags raised. In the USA the 144th model
complied with the new all safety rules even before it had been introduced into practice. Standard complete package of the Volvo 144 cost $2 995 USD in the USA. In June Volvo history was honored by new two-door model construction, the 142S, was introduced. It was lighter in weight and cheaper than four-door version. Volvo 145 estate model also was produced this year. Speaking technical language, this automobile was identical to the other models. Rear door was made in one piece and opened outwards with loops located at the roof. Volvo had now 3
estates: the P210 Duett, the Amazon/120 Estate and the Volvo 145. The Amazon since this year was featured a folding wheel tube and new safety wheel that contracted in the case of a collision. All versions were featured with brakes boosters. Since the autumn all Volvo double-carburetor cars obtained the system of exhaust gas control. The production of the Amazon had been ceased by the end of the year the Volvo 144 was much better successor. 1968
This year in Volvo history faced new Volvo 164 model, a prestige version with exclusive upholstery and steering booster. The engine was six-cylinder and developed 145 hp. The interior was more luxury than of the 140 series. The front was extended due to room for bigger engine. This automobile developed 175 km/h as top speed. The basic model, Volvo 164, cost 25 500 SEK. Automobile that was specially developed as a taxi, the Volvo 144 Taxi, was introduced. This car was available in black and white colors and had an automatic gearbox. The interior was specially designed for taxi operations. Since the August Volvo Amazon 140 series had the B20 engine. This engine was a development of the B18 and had greater capacity and torque rate. The B20B engine had the same system of exhaust gas control that Volvo had equipped the engines in the US a year ago. Volvo Amazon was featured with the same double circuit of the brake system as the 140 model. 123GT model was out of sales on the Swedish market. The 140 series hit all the sales records. In Sweden it was the best-selling automobile. In the UK Volvos sales increased up to 70% during the year. The assembly plant with the capacity of 2 500 vehicles was established in Malaysia.1969
In February the last Duett model was produced. This model occurred a real legend in Volvo history. In fact Volvo was manufacturing it in estate and van versions. The Volvo 145 Express, the Estate, with convertible top was introduced exercising its rights as a successor. That time the Amazon Estate series was ceased. In the autumn the 140th model was slightly modified. It included head-rest on the front seats, safety belts for three rear passengers and rear screen heating. The Amazon renovation was limited. The last Amazon, still in the list of manufacture, was two-door version with various engines. Volvo started planning a new proving ground in Hallered that is near Gteborg. The area was 6 million sq.m in size had to be finished in 1972. In addition the Volvos purchasing of Svenska Stеlpressnings AB in Olofstrom came as essential event in Volvo history. It was the company, which had been producing bodies for Volvo since 1927.
Volvo history milestones of 1960s.
1950
In the beginning of the 1950th Volvo concentrated on raising the volume output of the PV444. In September the B-series of the Volvo PV444 was launched. It was being manufactured in a Standard and Special versions the Special version had practically the same equipment as the PV444AS.
Exterior renovations included new bumpers, also there were made some interior changes. Dash fascia was altered the difficult to read horizontal speedometer was replaced by a round speedometer. The seats were made more comfortable, the old starter button was replaced by a lock and ignition key. The one new feature was T-shaped indicator that was fixed in the center of the roof. When the driver wanted to turn there a blue light was flashed and an orange light was flashing on the side of the car. This indicator was named Fixlight. The customers wish to buy separate chassis to build own car bodies minibuses and mini trucks brought Volvo to design an all-welded frame construction with powerful pillars.
The wheelbase and distance between wheels were the same as in the PV444. This new chassis was known as the Volvo PV445 and was exported to Brazil, Uruguay and Peru, in addition to Sweden. The new taxis 800 series, the Volvo PV831/832, were introduced in the autumn. They had Americanized front end and had five vertical canine teeth on the front grille. The PV833 and 834 chassis were still used to produce and utilize as a base for ambulance, minibuses, and mini trucks. The year came busy in Volvo history.
1951
New 1951 year in company history stood out for the B PV444 model replacing by the C model, although important modifications applied slightly. In order to use in full the 1,500 PV445 chassis the company had produced, there was made a decision to build an Estate body.
The appearance of an Estate body, which later became known as the Volvo Duett, took shape at the body plant in Olofstrom. 1951 was a successful year with a total turnover of 310 million SEK. In Skvde, where engines were produced, the foundry has been enlarged and new assembly lines were about to be finished in Gteborg.
1952
In January the 25,000th PV444 model left the plant in Hisingen. The PV444D and Ds models were atached with a powerful ac generator, modified steering and specially designed heater (as an addition). Much earlier being discussed Fixlight disappeared but was replaced by a side turning lights repeater. Gustaf Larson left his position of Deputy Managing Director and Technical Director and went into retirement. But he worked as a consultant and his influence was felt for some more years.
1953
From the beginning of the year Volvo PV444 model was available in maroon with red or beige upholstery material. The price was 10,860 SEK for the standard complete set and 11,415 for the special (with a rims made of stainless steel, two sun visors, a cigarette lighter, handles over the seats and decorative steel moldings on the sides). Volvo PV444E/ES model was introduced in April.
The ES model was available in pearly-grey more lighter version of standard grey which together with black were standard colors of the 444 model. The price was reduced and Volvos automobiles production was redoubled this year. The PV444 model was the best-selling automobile in Sweden in 1953.
The first Volvo Duett has been launched in this summer marking important event in Volvo history. The name Duett symbolized Volvos idea of the two in one car both for work and entertainment. During this year the PV831 Disponent (President) deluxe version was introduced. It was constructed as the representative automobile and had beautiful interior with grey ceiling upholstery, light-grey seats upholstery and grey velour carpets on the floor. The standard equipment included radio and loud speakers, clock and two additional cigarette lighters for the rear passengers. This automobile was available in light-blue and maroon versions.
1954
Volvos plans for two-seat sports car production turned to be a great surprise. Volvo had a reputation of a good, powerful car and probably slightly boring. Even though, this car prototypes made of reinforced glass-fiber plastic with puncture proofed tires were introduced in June. This car was named the Volvo Sport and was primarily intended for export.
The prototypes were shown during the advertising tour on Sweden, and tires quality was demonstrated when the car was driven on an acicular surface. The audience was overwhelmed! In November Volvo introduced one more surprise that plunged the whole motor-car world of Sweden into amazement. The five years servicing warranty was introduced. In accordance with warranty Volvo undertook to pay all costs of repairing exceeded 200 SEK resulting from accident for a period or 5 years. This warranty was included in the cars price and inasmuch as Volvo reduced its prices in 1953, the offer was very tempting.
Swedish Private Insurance Inspectorate decided that such warranty was contrary to the insurance laws and brought an action against Volvo. That was the beginning of a 4-years fight which Volvo eventually came out as the winner.
In December the Volvo PV444H/HS models was introduced and modifications were more essential than the years before. The windscreen became larger, the pillars were narrower, the rear windscreen was wider and spare wheel was fixed upright in the luggage compartment instead of reclining position. The model for export was also designed. It was less well featured to have competitive ability in the foreign markets.
1955
The Volvo Sport model that was know as the P1900, was put on the arduous trial in Sweden. The B14A engine with two carburetors which produced 70 hp used to install on it, but the other parts had been taken from the PV444. The P1900 model had little demand in Sweden, there only were 67 automobiles produced and then the production had been ceased within one year.
Volvo was drawn on the US market the motherland of cars, with the PV444, As to sell refrigerators to Eskimos, used to joke some people. In Save, outside Gteborg, Volvo rented a large area of forest covering 35,000 square meters where they built a permanent proving ground.
1956
The great news this year became the Volvo 120 model that was known as the Amazon in Scandinavia. This model was the result of deep researches. The automobile was produced as a four-door model and was given its face thanks to a spited grille, wrapping lines and big wheels. The body was the one-piece construction that had been passed rust-preventive treatment. The equipment was new and differed from previous models.
The engine was a new development and was named as the B16A model. The productive capacity was 60hp. For he first time, Volvo produced an automobile in two colors combination. The price was 10,600 SEK. The automobile was known as the Amazon only in Scandinavia since the manufacturer had patented the name on the continent. Consequently, outside the Scandinavia the model was named the Volvo 121 or the 122S in the sports version. The 100,000th PV444 model was produced in January.
Later, in spring this model was shown at the New-York exhibition. By summer Volvo had about one hundred US dealers, and in the USA market the white Swedish car with the special yellow-black upholstery and black steering wheel had met excellent reception. A third Volvo Duett version, the 445H Estate, has been introduced this year. Assar Gabrielsson went into retirement, and Gunnar Engellau was appointed as the chief of the Volvo Flygmotor. So the 1956 in Volvo history occurred very rich for events, models, achievements.
1957
Volvos management decided to concentrate attention on its sales internationalization. The conquest of the US market was very important. The Amazon model production was launched in 1957. The great work was carried out on model safety improvement. Seat belt snap shutter at the front seats became standard.
The PV444 model was featured with the same engine as the Amazon B16, and the grille had more close-meshed design with a golden V-shaped emblem. Between 1950 and 1957 Volvo produced more than 4,000 taxis, and in fact Swedish taxi mainly was composed of the big black Volvo cars. By this period about 13,000 employees worked for Volvo. More than 50,000 automobiles had been produced by this time.
1958
In August Volvo announced next surprise Volvo PV544 model, the development of the PV444 in a more modern design. Many people supposed that the PV444 would disappear after the Amazon introduction, but, in spite of its slightly old-fashioned appearance, the automobile was still modern thanks to body modifications and good driving characteristics.
The 554 model had enlarged windscreen, it was one-pieced and slightly embossed. The rear screen was also enlarged. The tail-lights were enlarged, and the dashboard obtained horizontal type of speedometer as the Amazon. Volvo 544 was manufactured in a four versions with different engines and equipment. Volvos turnover exceeded 1,000 millions SEK and the 100,000th export rank had been passed in this year.
1959
The Amazon and the PV544 were equipped with three-point safety belts, and Volvo became the first automobile manufacturer in the world who equipped its cars with safety belts as a standard feature. The Volvo 122 S and the PV544 were put on sale in the USA in April.
In November there were started the preparations for a new car plant in Torslanda that is near to Gteborg. Volvo purchased 4,000,000 square meters area and launched the supplying road building. It came rather milestone event in Volvo history. During this year about 39,016 Volvo automobiles has been registered in Sweden, and it was the highest quantity of cars ever in comparison with the previous years.
In the beginning of the 1950th Volvo concentrated on raising the volume output of the PV444. In September the B-series of the Volvo PV444 was launched. It was being manufactured in a Standard and Special versions the Special version had practically the same equipment as the PV444AS.
Exterior renovations included new bumpers, also there were made some interior changes. Dash fascia was altered the difficult to read horizontal speedometer was replaced by a round speedometer. The seats were made more comfortable, the old starter button was replaced by a lock and ignition key. The one new feature was T-shaped indicator that was fixed in the center of the roof. When the driver wanted to turn there a blue light was flashed and an orange light was flashing on the side of the car. This indicator was named Fixlight. The customers wish to buy separate chassis to build own car bodies minibuses and mini trucks brought Volvo to design an all-welded frame construction with powerful pillars.
The wheelbase and distance between wheels were the same as in the PV444. This new chassis was known as the Volvo PV445 and was exported to Brazil, Uruguay and Peru, in addition to Sweden. The new taxis 800 series, the Volvo PV831/832, were introduced in the autumn. They had Americanized front end and had five vertical canine teeth on the front grille. The PV833 and 834 chassis were still used to produce and utilize as a base for ambulance, minibuses, and mini trucks. The year came busy in Volvo history.1951
New 1951 year in company history stood out for the B PV444 model replacing by the C model, although important modifications applied slightly. In order to use in full the 1,500 PV445 chassis the company had produced, there was made a decision to build an Estate body.
The appearance of an Estate body, which later became known as the Volvo Duett, took shape at the body plant in Olofstrom. 1951 was a successful year with a total turnover of 310 million SEK. In Skvde, where engines were produced, the foundry has been enlarged and new assembly lines were about to be finished in Gteborg.
1952
In January the 25,000th PV444 model left the plant in Hisingen. The PV444D and Ds models were atached with a powerful ac generator, modified steering and specially designed heater (as an addition). Much earlier being discussed Fixlight disappeared but was replaced by a side turning lights repeater. Gustaf Larson left his position of Deputy Managing Director and Technical Director and went into retirement. But he worked as a consultant and his influence was felt for some more years.
1953
From the beginning of the year Volvo PV444 model was available in maroon with red or beige upholstery material. The price was 10,860 SEK for the standard complete set and 11,415 for the special (with a rims made of stainless steel, two sun visors, a cigarette lighter, handles over the seats and decorative steel moldings on the sides). Volvo PV444E/ES model was introduced in April.
The ES model was available in pearly-grey more lighter version of standard grey which together with black were standard colors of the 444 model. The price was reduced and Volvos automobiles production was redoubled this year. The PV444 model was the best-selling automobile in Sweden in 1953.
The first Volvo Duett has been launched in this summer marking important event in Volvo history. The name Duett symbolized Volvos idea of the two in one car both for work and entertainment. During this year the PV831 Disponent (President) deluxe version was introduced. It was constructed as the representative automobile and had beautiful interior with grey ceiling upholstery, light-grey seats upholstery and grey velour carpets on the floor. The standard equipment included radio and loud speakers, clock and two additional cigarette lighters for the rear passengers. This automobile was available in light-blue and maroon versions. 1954
Volvos plans for two-seat sports car production turned to be a great surprise. Volvo had a reputation of a good, powerful car and probably slightly boring. Even though, this car prototypes made of reinforced glass-fiber plastic with puncture proofed tires were introduced in June. This car was named the Volvo Sport and was primarily intended for export. The prototypes were shown during the advertising tour on Sweden, and tires quality was demonstrated when the car was driven on an acicular surface. The audience was overwhelmed! In November Volvo introduced one more surprise that plunged the whole motor-car world of Sweden into amazement. The five years servicing warranty was introduced. In accordance with warranty Volvo undertook to pay all costs of repairing exceeded 200 SEK resulting from accident for a period or 5 years. This warranty was included in the cars price and inasmuch as Volvo reduced its prices in 1953, the offer was very tempting.
Swedish Private Insurance Inspectorate decided that such warranty was contrary to the insurance laws and brought an action against Volvo. That was the beginning of a 4-years fight which Volvo eventually came out as the winner.
In December the Volvo PV444H/HS models was introduced and modifications were more essential than the years before. The windscreen became larger, the pillars were narrower, the rear windscreen was wider and spare wheel was fixed upright in the luggage compartment instead of reclining position. The model for export was also designed. It was less well featured to have competitive ability in the foreign markets.
1955
The Volvo Sport model that was know as the P1900, was put on the arduous trial in Sweden. The B14A engine with two carburetors which produced 70 hp used to install on it, but the other parts had been taken from the PV444. The P1900 model had little demand in Sweden, there only were 67 automobiles produced and then the production had been ceased within one year.
Volvo was drawn on the US market the motherland of cars, with the PV444, As to sell refrigerators to Eskimos, used to joke some people. In Save, outside Gteborg, Volvo rented a large area of forest covering 35,000 square meters where they built a permanent proving ground.
1956
The great news this year became the Volvo 120 model that was known as the Amazon in Scandinavia. This model was the result of deep researches. The automobile was produced as a four-door model and was given its face thanks to a spited grille, wrapping lines and big wheels. The body was the one-piece construction that had been passed rust-preventive treatment. The equipment was new and differed from previous models. The engine was a new development and was named as the B16A model. The productive capacity was 60hp. For he first time, Volvo produced an automobile in two colors combination. The price was 10,600 SEK. The automobile was known as the Amazon only in Scandinavia since the manufacturer had patented the name on the continent. Consequently, outside the Scandinavia the model was named the Volvo 121 or the 122S in the sports version. The 100,000th PV444 model was produced in January.
Later, in spring this model was shown at the New-York exhibition. By summer Volvo had about one hundred US dealers, and in the USA market the white Swedish car with the special yellow-black upholstery and black steering wheel had met excellent reception. A third Volvo Duett version, the 445H Estate, has been introduced this year. Assar Gabrielsson went into retirement, and Gunnar Engellau was appointed as the chief of the Volvo Flygmotor. So the 1956 in Volvo history occurred very rich for events, models, achievements.
1957
Volvos management decided to concentrate attention on its sales internationalization. The conquest of the US market was very important. The Amazon model production was launched in 1957. The great work was carried out on model safety improvement. Seat belt snap shutter at the front seats became standard.
The PV444 model was featured with the same engine as the Amazon B16, and the grille had more close-meshed design with a golden V-shaped emblem. Between 1950 and 1957 Volvo produced more than 4,000 taxis, and in fact Swedish taxi mainly was composed of the big black Volvo cars. By this period about 13,000 employees worked for Volvo. More than 50,000 automobiles had been produced by this time.
1958
In August Volvo announced next surprise Volvo PV544 model, the development of the PV444 in a more modern design. Many people supposed that the PV444 would disappear after the Amazon introduction, but, in spite of its slightly old-fashioned appearance, the automobile was still modern thanks to body modifications and good driving characteristics. The 554 model had enlarged windscreen, it was one-pieced and slightly embossed. The rear screen was also enlarged. The tail-lights were enlarged, and the dashboard obtained horizontal type of speedometer as the Amazon. Volvo 544 was manufactured in a four versions with different engines and equipment. Volvos turnover exceeded 1,000 millions SEK and the 100,000th export rank had been passed in this year.
1959
The Amazon and the PV544 were equipped with three-point safety belts, and Volvo became the first automobile manufacturer in the world who equipped its cars with safety belts as a standard feature. The Volvo 122 S and the PV544 were put on sale in the USA in April.
In November there were started the preparations for a new car plant in Torslanda that is near to Gteborg. Volvo purchased 4,000,000 square meters area and launched the supplying road building. It came rather milestone event in Volvo history. During this year about 39,016 Volvo automobiles has been registered in Sweden, and it was the highest quantity of cars ever in comparison with the previous years.
Volvo History in 1950s.
1940
The Second World War brought hard times in Volvo history. The sales fell from 7,306 cars to 5,900. The reason for this was utilization of petrol restriction, materials and parts storage, including tires. Assar Gabrielsson wrote the following about that time: When that war came, the situation mystically changed.
Volvo sales stopped almost completely and people who had appealed for the quickest delivery started to send cancellations by today. The decline in sales was compensated at least by manufacturing for Swedish defense industry. Volvos engineering department completely took in
its hands the development of the gas-plants and special cars for the army marking essential turn in Volvo history that was corresponding to current demands and politics.
Army jeep was one of the cars to be produced. During the first year of the war Volvo sold more than 7,000 gas units, generally it was acquired by the defense forces but some of them were bought by private persons. The PV53-56 production continued, even though it was practically impossible to get parts delivery from abroad. Some of the cars were equipped with modified engine, ECG, in which G meant run on gas capability. It had powerful of 50 hp.
1941
The successor of the Volvo PV53-56 had to be the Volvo PV60, a larger car still designed in the American style. Deliveries that have been planned since May 1940 had to be canceled. Nevertheless, Volvo produced some prototypes which body was developed in different ways. On 6th September Volvo history met the 50,000th automobile sold. If to consider the situation at that time, there was no surprise that the jubilee automobile became truck. During the year, Volvo acquired a control packet of shares in Svenska Flygmotor AB another important point I company history.
1942
1942 year in Volvo history stood for four more prototypes of the PV60 were introduced between 1942 and 1943. The rear doors on these automobiles were fixed on the rear edge of aperture and door butts were relatively small. Volvo was planning to have this car ready to manufacture towards the end of war. Also the plans for another, smaller model began to unveil. The management formed a team of 40 people to develop this small post-war automobile. Volvo bought Kоpings Mekaniska Verkstad AB that was the supplier of gears and transmission since the start another essential step in Volvo history. Volvos nominal capital was increased up to 37.5 million SEK.
1943
Plans for the post-war period completely obtained its shape. The new, smaller car that was christened the Volvo PV444 had been scheduled for production by the autumn of 1944. Already at this stage in Volvo history the company leaders knew that the car would be unique because it would have combined American style and European size. As it later proved, such combination turned out to be successful. It was also decided that Volvo PV444 would have 4-cylinder engine and rear wheel drive. The war still raged in Europe and Volvo kept going production of the gas-plants and special cars for the army concurrently with the new models construction.
1944
During the spring this year, prototypes of the PV444 have been introduced. The body design had strongly influenced by the American spirits and there were not any doubts that the one-piece body that was made of steel would produce an impression on the Swedish market. Engine, a short flywheel 4-cylinder version, was very economic petrol and produced 40 h/p. It became famous as the B4B and for that time it was the smallest engine Volvo had developed. Even so, it was the first engine in Volvo history with upper camshaft position. Gearbox was a 3-speed, in which the top two gears were synchronized. This automobile was also first supplied with novelty for safety the laminated windshield.
The PV444 was shown for the first time at the large Volvo exhibition in Stockholm in September where it raised great interest. The PV444 was shown to the 150,000 visitors for 10 days of exhibition.
The day prior to the exhibition opening there was announced the price of the PV444 4,800 SEK. That was an attractive price the same as the first Volvo PV4 car had cost 17 years ago! During the exhibition and the following days there were signed 2,300 contracts. The interest in the PV444 was so great that people were ready to pay double price for the contract with an early delivery date. But deliveries of this model have been started only in 1947. The final version of the PV60 that was shown at the exhibition was mainly a development of the prewar models.
The automobile was accepted as a good car, probably it was enough conservative but sales went better than it had been expected. Altogether 3,000 PV60 and 500 PV61 that was a chassis version of the same model were produced.
1945
The introduction of the PV444 came as very radiant event in Volvo history but after Volvo went through a serious decline. The industry suffered a long period of strikes and economic stagnations. Volvos plans for the rise of production had to be declined. However, two cars were completed and Volvo was able to start testing it. One of it during the week was tested on dirt road from Skne in the south of Sweden to Kiruna in the north.
Petrol storages were still in force but Volvo was given the special permission for refueling at the stations along the testing route. In general those automobiles covered about 30,000 km and people went out of doors to see The beauty of the automobile world, as it was advertised by dealers.
1946
The influence of strikes was still making itself felt in the motor-car industry and was preventing Volvos plans for wider production. The Volvo PV60 production was started on a modest scale but the efforts were focused on the PV444 launching. There was steel in demand for car bodies and Volvo addressed its suppliers in the USA, but uselessly.
Thus, it continued until Volvos chief engineer, Karl Lindblom, brought one car to the USA and then suppliers gave up. There was a plan to launch production in 1947 almost three years later after the contracts had been signed at the exhibition in Stockholm. Still the 1947 passed without vivid events in Volvo history.
1947
In the beginning of the year there were built a test series of ten Volvo PV444s to check that the production process worked. In comparison to the original prototypes some Volvo modifications were made. The taillights were modified: originally they were round shaped, but now they bent around the sides of the car. The turning lights were built in the central pillars and small 444 name plates were placed on the sides of the hood.
The mass production began in February. By this time Volvo sold 10,181 automobiles of the 12,000 that had been planned. The production speed was low and would take some time before the Volvo PV444 became an everyday occurrence on the roads. The first 2,300 automobiles on which contracts had already been signed were sold at a loss. The agreed price of 4,800 SEK from the Stockholm exhibition was in effect as before, although the current price took a jump to 8,000 SEK.
In 20 years after its establishment Volvo was a large concern with an annual turnover of 112 million SEK and almost 3,000 workers. The end of the war came up with a sudden rush of demand for cars and Volvos truck sales redoubled; bus sales raised six times more. This what faced company at its 20 year history anniversary.
1948
The cars production rate this year was the highest in the Volvos history. Almost 3,000 automobiles were produced in 1948 but only some hundred were Volvo PV444 models. The Volvo PV60 production was gradually raised and the taxis 800 series kept the rank as usual. PV444 sales were suspended to balance the volume of output and demand.
1949
1949 became the year in Volvo history since the companys activity was started and produced more passenger cars than trucks and buses. During the 1930s car sales had been the supplementation to the truck sales but the crucial moment finally was reached. It was decided to produce 700 more of the PV444 in addition to the 12,000 that had already been approved as a special version PV444S.
This car was ash-grey color instead of the usual black and the saloon was put into grey and red. Some exterior modifications were made but in respect to mechanics there were not any distinctions. This Volvo was offered to people with contracts who were able to buy the Special model for an additional payment. By this time Volvo had produced about 100,000 automobiles in its history, 20,000 of it had been exported. About 6,000 people have worked for the Volvo. 900 workers and 500 personnel worked in the car plant in Gteborg.
The Second World War brought hard times in Volvo history. The sales fell from 7,306 cars to 5,900. The reason for this was utilization of petrol restriction, materials and parts storage, including tires. Assar Gabrielsson wrote the following about that time: When that war came, the situation mystically changed.
Volvo sales stopped almost completely and people who had appealed for the quickest delivery started to send cancellations by today. The decline in sales was compensated at least by manufacturing for Swedish defense industry. Volvos engineering department completely took in
its hands the development of the gas-plants and special cars for the army marking essential turn in Volvo history that was corresponding to current demands and politics. Army jeep was one of the cars to be produced. During the first year of the war Volvo sold more than 7,000 gas units, generally it was acquired by the defense forces but some of them were bought by private persons. The PV53-56 production continued, even though it was practically impossible to get parts delivery from abroad. Some of the cars were equipped with modified engine, ECG, in which G meant run on gas capability. It had powerful of 50 hp.
1941
The successor of the Volvo PV53-56 had to be the Volvo PV60, a larger car still designed in the American style. Deliveries that have been planned since May 1940 had to be canceled. Nevertheless, Volvo produced some prototypes which body was developed in different ways. On 6th September Volvo history met the 50,000th automobile sold. If to consider the situation at that time, there was no surprise that the jubilee automobile became truck. During the year, Volvo acquired a control packet of shares in Svenska Flygmotor AB another important point I company history.1942
1942 year in Volvo history stood for four more prototypes of the PV60 were introduced between 1942 and 1943. The rear doors on these automobiles were fixed on the rear edge of aperture and door butts were relatively small. Volvo was planning to have this car ready to manufacture towards the end of war. Also the plans for another, smaller model began to unveil. The management formed a team of 40 people to develop this small post-war automobile. Volvo bought Kоpings Mekaniska Verkstad AB that was the supplier of gears and transmission since the start another essential step in Volvo history. Volvos nominal capital was increased up to 37.5 million SEK.
1943
Plans for the post-war period completely obtained its shape. The new, smaller car that was christened the Volvo PV444 had been scheduled for production by the autumn of 1944. Already at this stage in Volvo history the company leaders knew that the car would be unique because it would have combined American style and European size. As it later proved, such combination turned out to be successful. It was also decided that Volvo PV444 would have 4-cylinder engine and rear wheel drive. The war still raged in Europe and Volvo kept going production of the gas-plants and special cars for the army concurrently with the new models construction.
1944
During the spring this year, prototypes of the PV444 have been introduced. The body design had strongly influenced by the American spirits and there were not any doubts that the one-piece body that was made of steel would produce an impression on the Swedish market. Engine, a short flywheel 4-cylinder version, was very economic petrol and produced 40 h/p. It became famous as the B4B and for that time it was the smallest engine Volvo had developed. Even so, it was the first engine in Volvo history with upper camshaft position. Gearbox was a 3-speed, in which the top two gears were synchronized. This automobile was also first supplied with novelty for safety the laminated windshield.The PV444 was shown for the first time at the large Volvo exhibition in Stockholm in September where it raised great interest. The PV444 was shown to the 150,000 visitors for 10 days of exhibition.
The day prior to the exhibition opening there was announced the price of the PV444 4,800 SEK. That was an attractive price the same as the first Volvo PV4 car had cost 17 years ago! During the exhibition and the following days there were signed 2,300 contracts. The interest in the PV444 was so great that people were ready to pay double price for the contract with an early delivery date. But deliveries of this model have been started only in 1947. The final version of the PV60 that was shown at the exhibition was mainly a development of the prewar models.
The automobile was accepted as a good car, probably it was enough conservative but sales went better than it had been expected. Altogether 3,000 PV60 and 500 PV61 that was a chassis version of the same model were produced.
1945
The introduction of the PV444 came as very radiant event in Volvo history but after Volvo went through a serious decline. The industry suffered a long period of strikes and economic stagnations. Volvos plans for the rise of production had to be declined. However, two cars were completed and Volvo was able to start testing it. One of it during the week was tested on dirt road from Skne in the south of Sweden to Kiruna in the north.
Petrol storages were still in force but Volvo was given the special permission for refueling at the stations along the testing route. In general those automobiles covered about 30,000 km and people went out of doors to see The beauty of the automobile world, as it was advertised by dealers.
1946
The influence of strikes was still making itself felt in the motor-car industry and was preventing Volvos plans for wider production. The Volvo PV60 production was started on a modest scale but the efforts were focused on the PV444 launching. There was steel in demand for car bodies and Volvo addressed its suppliers in the USA, but uselessly.
Thus, it continued until Volvos chief engineer, Karl Lindblom, brought one car to the USA and then suppliers gave up. There was a plan to launch production in 1947 almost three years later after the contracts had been signed at the exhibition in Stockholm. Still the 1947 passed without vivid events in Volvo history.
1947
In the beginning of the year there were built a test series of ten Volvo PV444s to check that the production process worked. In comparison to the original prototypes some Volvo modifications were made. The taillights were modified: originally they were round shaped, but now they bent around the sides of the car. The turning lights were built in the central pillars and small 444 name plates were placed on the sides of the hood.
The mass production began in February. By this time Volvo sold 10,181 automobiles of the 12,000 that had been planned. The production speed was low and would take some time before the Volvo PV444 became an everyday occurrence on the roads. The first 2,300 automobiles on which contracts had already been signed were sold at a loss. The agreed price of 4,800 SEK from the Stockholm exhibition was in effect as before, although the current price took a jump to 8,000 SEK.
In 20 years after its establishment Volvo was a large concern with an annual turnover of 112 million SEK and almost 3,000 workers. The end of the war came up with a sudden rush of demand for cars and Volvos truck sales redoubled; bus sales raised six times more. This what faced company at its 20 year history anniversary.
1948
The cars production rate this year was the highest in the Volvos history. Almost 3,000 automobiles were produced in 1948 but only some hundred were Volvo PV444 models. The Volvo PV60 production was gradually raised and the taxis 800 series kept the rank as usual. PV444 sales were suspended to balance the volume of output and demand.
1949
1949 became the year in Volvo history since the companys activity was started and produced more passenger cars than trucks and buses. During the 1930s car sales had been the supplementation to the truck sales but the crucial moment finally was reached. It was decided to produce 700 more of the PV444 in addition to the 12,000 that had already been approved as a special version PV444S.
This car was ash-grey color instead of the usual black and the saloon was put into grey and red. Some exterior modifications were made but in respect to mechanics there were not any distinctions. This Volvo was offered to people with contracts who were able to buy the Special model for an additional payment. By this time Volvo had produced about 100,000 automobiles in its history, 20,000 of it had been exported. About 6,000 people have worked for the Volvo. 900 workers and 500 personnel worked in the car plant in Gteborg.
Volvo History 1940s Milestones
The word-for-word translation of Volvo is I roll for Latin.
In 1924 in the restaurant Sturehof in Stockholm, there was made a decision to establish Volvo by Assar Gabrielsson and Gustaf Larson on the 25th of July, in a day that in Swedish calendar named as the Jakob Day which became the day of Volvo history start.
The first passenger car Volvo was born on the 14th of April 1927, however, three years ago Assar Gabrielsson and Gustaf Larson tried to produce a car that adapted to Sweden road conditions and climate. In 1926 was produced a prototype with the financial help of the SFK company that used to produce the ball bearings. This first model initiated Volvo cars history as they are.
While constructing the prototype, Mass-Olle designer applied American methods. The car was equipped with the 1900 cc 4-cylinders engine and finger-hole. Under the name of OV-4 it was offered with an open body type and PV-4 was a sedan.
1927
On the 14 of April 1927, the first mass-produced automobile OV4 (blandly named Jakob) rolled off a production line at the Volvo plant in Gteborg. It came as the first brick in building Volvo history. Since that day the epoch of the Swedish industrial history was started. Jakob was built according to the American design style; it had reliable chassis and independent suspension with long spring hanger from the front and from the rear. 4- Cylinder engine could reach the speed of 28 hp at 2,000 revs.
The cars maximum speed was 90 km/h (56 m/h), however, Volvo was recommending to keep the speed of 60 km/h (37.2 m/h). The automobile had 20-inch artillery-type wheels made out of wooden spokes with demountable rims. Its open 5-seater 4 doors body was made out of sheet steel and rim from ash-tree and brazen beech. The body upholstery was made of leather.
The open body version valued at 4.800 SEK, saloon car version (PV4) valued at 5.800 SEK at the initial moment. In the first year of Volvo history the sales were low nothing but 297 automobiles were sold. One of the main reasons of such a low sale was a very high quality standard requirement for the components delivery and the quality control by the manufacturers.
1928
The saloons attracted much more interest than the cabriolets, thats why the primordial plan to produce 500 saloons and 500 cabriolets was rapidly reconsidered. Volvo special model has been introduced this year; it was elongated version of PV4 model with more elongated hood, smoothed torpedo line, more narrow windscreen cheeks, right-angled rear screen and bumper as a standard bundling. An installation of the front breaks equipment was carried out for the extra 200 SEK.
The first Type 1 truck has been produced this year in the Volvo plant. Several microbuses were constructed using Jakob chassis in 1927, and trucks production had being planned since 1926 when the first sketches were designed. A trucks undertaking was the obvious success. The trucks and in a short while buses were predominating Volvos production line during the first decades. In 1928 the first Volvos overseas branch - Oy Volvo Auto AB was established in Helsinki, Finland.
1929
Volvo was developing an idea of the 6-cylinders engine alignment as far back as starting with Jakob. That is why the 4-cylinders engines production gradually gave place to 6-cylinders engines after the 996 automobiles were produced instead of pre-arranged 1000 cars. In April was introduced the first in Volvo history 6-cylinders Volvo PV651 model. PV meant PersonVagn (passenger car in Swedish), 651 6-cylinders engine, 5-seater and 1st series. PV651 was both longer and wider than the Jakob.
The version 650 was the same model having supplied with chassis without body dressing. More powerful engine got hearty welcome especially in the taxi market where Volvo aspired to enter. During the year 1.383 automobiles were sold. 27 of it were exported. There was published first magazine Ratten (Steering Wheel) for the Volvo owners in Sweden. Volvo was receiving a modest profit for the first time.
Ernst Grauer from Stockholm was one of the first Volvo dealers who bought the right first PV4 model. Grauer was in the plant when the first model was rolled off the conveyor in Gteborg. Assar Gabrielsson and Grauer together drove the car in Stockholm. This model attracted great attention when it was shown beyond the bounds of the automobile company in Brunkersbergstorg.
1930
After the hearty welcome of the PV651 model to the taxi market, the time started to demand a big in size automobile for taxi production. In March Volvo has started the first 7-seater TR671 and TR672 models production. TR meant Transport Vehicle. Chassis, the same as of PV650/651 but was longer. From this moment the difference in marking for the passenger cars and taxi appeared. Sedans were part of the PV650 series; the digits denoted that it was 6-cylinder 5-seater vehicle.
Taxis were denoted as TR670 series where digits indicated that it was 7-seater vehicle. In August a new passenger car PV652 model, the more advanced model based on PV651, was produced. The inner changes included devices and front sittings. External rear side panels became longer and the form of rear windscreen gained rounded contours.
The main difference occurred in braking system that had been attached with hydraulic system. The price for such vehicle was 6.900 SEK. In 1930 Volvo by purchasing the stocks of its engines supplier Pentaverken in Skvde set new age in its history. Volvo also bought plant in Hisingen that has been owned by SKF before. For that moment several hundred employees were working for Volvo.
1931
The sales slackened slightly this year due to economic factors. In spite of this, Volvo maintained its market share of 8%. General Motors that owned the assembly line for Chevrolet in Stockholm blamed Volvo for the allegedly wrong producing Swedish Product. Volvo carried out its policy in the way that 90% of the sales value stayed within the country.
Since that time Volvo vehicles were advertised as the Swedish cars. In the course of this year, the TR673 and TR674 that were advanced versions of previous TR and had additional advantages such as longer and wider body were introduced marking another step forward in Volvo history. This year Volvo has been returned its first dividend to shareholders.
1932
In January there were introduced essential improvements to the Volvo models. Engine capacity was increased up to 3366 cc that brought to a growth in power up to 65 hp with 3200 revs. At the same time Volvo modified transmission from four-gears to three-gears, but at the same time with the synchronizer on 2nd and 3rd gearing, plus a neutral position. The concept was in fuel consumption decrease of 20%. Volvo reached the production of 10,000 vehicles in May 1932 since the moment of mass cars production that was launched in 1927; 3,800 of them were passenger cars (1,000 four-cylinder and 2,800 six-cylinder) and 6,200 trucks. So given these figures Volvo became a deserved car manufacture of the current.
1933
The 1933 was remarkable in Volvo history for introducing in August new Volvo PV653 (standard) and PV654 (deluxe) models. The Chassis was very close to PV651/652 models type, but taking after the American model design it was strengthened by a circulate addition in the centre. The body first was made of metal. There also was a possible choice between a demountable wheels with the spokes made of steel or wood. The rims were smaller 17-inch (in comparison with previous 19-inch) that gave more modern appearance to the vehicle. Devices were assembled in the face of a driver, new addition glove compartment that was equipped first with this model.
Engine of new Volvo models was arranged at five points and isolated from chassis with a rubber pad. A great work was carried out on cars noise insulation improvement, a wall between engine and saloon was covered with the noise absorbing material. A flat-head carburetor with inhaler and absorption muffler was also an important innovation. The engine remained the same as before. It was easy to see the difference between two models from the outside because deluxe version had special rear headlight and double horn.
In 1933 Gustaf Eriksson introduced special handicraft automobile that was produced in unique version that left special impression in Volvo history. It was named Venus Bilo and its appointment was to investigate the market for the modern streamline automobile. Venus Bilo aroused a great interest but it was dissented when the question of production came up. A mass production was never considered but Venus Bilo opened a way of the streamlined models development and production paving the way for Volvo models further evolution.
1934
In the spring the new 7-seater taxis series appeared, Volvo TR675-679 that was essentially resembling Volvo PV653/654. These models also were selling as with various chassis and with various wheel bases of a different length. Volvo sales plan of 1934 was 3,000 automobiles and it was practically approached: there were sold 2,894 automobiles, 775 of it were exported. So 1934 year became another period of success and growth in Volvo history as a company.
1935
1935 became the year of the Volvos great success. A new streamlined automobile Volvo PV36model became the most important novelty. PV36 was a quite new model in Volvo models history that grew up from the American design principles in many respects. The engine was the same as in the previous models used but transmission had no neutral position. The automobile was equipped with a split windshield, brackets on the rear wheels, fitted baggage compartment and spacious saloon, the weight was 1 660 kg (5864.2 pounds).
Great efforts were focused on increase of the automobiles comfortableness and rear sitting: it was wider than all the previous models. Volvo PV36 was a 6-seater 3 places in front and 3 in rear. PV36 supposed to be as a comparatively expensive deluxe model, its price was 8,500 SEK. Thats why the company was intended to produce only 500 vehicles, and it proved itself later during the subsequent production and selling. Volvo PV36 was named Carioca, probably because of the South American dance that was the fashionable and stylish that time. PV658/659 is an heiress of PV653/654 also was produced in 1935. A hood was modified so that grille was first moved in front of the radiator.
A new taxi TR701-704 model has been introduced this year. External modifications were insignificant but engine was larger and could reach the speed of 80 hp and more. In 1935 Volvo put up its stocks for sale in Stockholm.
1936
Less complicated and much cheaper model was constructed along with Volvo PV36. It was named Volvo PV51 and it was met with intense interest. It was more expensive than most other cars of its class, although customers were ready to pay extra several hundreds kronas for this properly first for the people car, bearing the name that was associated with Volvo quality in the peoples consciousness.
Volvo PV51 had not such extremal lines as the PV36, but it had the same nature. The body was already with a flat undivided windshield. A rear part and doors were similar to PV36 model and even spare wheel was placed in the baggage compartment as in that model. Engine was the same with the power of 86 hp. With a lightened weight of 1500 kg it made PV51 to be faster than the previous models.
In fact Volvo PV51 was simplified in some parts, however, at the stage that nevertheless was acceptable within the limits of general Volvo style. This Volvo model had only one windscreen wiper, rather inexpensive inner compartment trim and had not elbow-rests. But in spite of this the price was 5,800 SEK that attracted multiple customers and sales was passed successfully.
1937
The 1937 in Volvo history was radiant with PV52 production launching that was better equipped than PV52. The model inaugurated the beginning of the year 1937 and moved ahead Volvo models development ahead. It was featured with two sun visors, two screen wipers, electric clock, more comfortable steering wheel, heater with the defrosting function, loud horn, folding front seats, lamp for reading and elbow-rests on every door.
1937 was the year of the one more record for Volvo. The Volvo manufacturing outputs by far were well over 1,804 vehicles; there was 25,000th automobile among it since the PV52 production was launched.
1938
The PV51 Special model was introduced in March, followed by the PV52 Special. New colors light-blue, light-green, maroon red and black painted the Volvo production. Moreover, some saloon versions were offered for ordering. 1938 was the first year in company history when Volvo unveiled its new models in the autumn. The same way as Americans, such action was just the wish to show that Volvo was toujour et encore prist.
PV53 and PV54 - standard models, PV55 and PV56 -
deluxe were the new models in this year. The front end was had more narrowed hood and sharper grille design. The headlights were longer and the emblem on the grate was enlarged twice as the hood line prolongation. The Horizontal speedometer was installed for the first time.
The new taxis model, the Volvo PV801 - with a glass division between the front and rear seats, and Volvo PV802 - without the glass division, appeared in 1938. This model was also available in a chassis form version PV810 that had a longer wheel base. The design was enhanced by the rounded contours and V-shaped front end. Both versions could bear 8 occupants due to the fact that three seats were folding.
1939
On the threshold of the Second World War, problems with the fuel storages began. The alternative to petrol became the gas that was made of charcoal. Volvo had already started producing the gas-plants in the spring of 1939. In other words Volvo had prepared for the confrontation in advance. Volvo management decided during the year to start manufacture of a new car to replace the PV53-56.
Preliminary plans were ready by September, but production wasnt launched because of incipient war that put an end to the private cars production. So the WW II start coincided with Volvo Company developing into essential car manufacturer on European stage.
In 1924 in the restaurant Sturehof in Stockholm, there was made a decision to establish Volvo by Assar Gabrielsson and Gustaf Larson on the 25th of July, in a day that in Swedish calendar named as the Jakob Day which became the day of Volvo history start.
The first passenger car Volvo was born on the 14th of April 1927, however, three years ago Assar Gabrielsson and Gustaf Larson tried to produce a car that adapted to Sweden road conditions and climate. In 1926 was produced a prototype with the financial help of the SFK company that used to produce the ball bearings. This first model initiated Volvo cars history as they are. While constructing the prototype, Mass-Olle designer applied American methods. The car was equipped with the 1900 cc 4-cylinders engine and finger-hole. Under the name of OV-4 it was offered with an open body type and PV-4 was a sedan.
1927
On the 14 of April 1927, the first mass-produced automobile OV4 (blandly named Jakob) rolled off a production line at the Volvo plant in Gteborg. It came as the first brick in building Volvo history. Since that day the epoch of the Swedish industrial history was started. Jakob was built according to the American design style; it had reliable chassis and independent suspension with long spring hanger from the front and from the rear. 4- Cylinder engine could reach the speed of 28 hp at 2,000 revs.
The cars maximum speed was 90 km/h (56 m/h), however, Volvo was recommending to keep the speed of 60 km/h (37.2 m/h). The automobile had 20-inch artillery-type wheels made out of wooden spokes with demountable rims. Its open 5-seater 4 doors body was made out of sheet steel and rim from ash-tree and brazen beech. The body upholstery was made of leather.
The open body version valued at 4.800 SEK, saloon car version (PV4) valued at 5.800 SEK at the initial moment. In the first year of Volvo history the sales were low nothing but 297 automobiles were sold. One of the main reasons of such a low sale was a very high quality standard requirement for the components delivery and the quality control by the manufacturers.
1928
The saloons attracted much more interest than the cabriolets, thats why the primordial plan to produce 500 saloons and 500 cabriolets was rapidly reconsidered. Volvo special model has been introduced this year; it was elongated version of PV4 model with more elongated hood, smoothed torpedo line, more narrow windscreen cheeks, right-angled rear screen and bumper as a standard bundling. An installation of the front breaks equipment was carried out for the extra 200 SEK.
The first Type 1 truck has been produced this year in the Volvo plant. Several microbuses were constructed using Jakob chassis in 1927, and trucks production had being planned since 1926 when the first sketches were designed. A trucks undertaking was the obvious success. The trucks and in a short while buses were predominating Volvos production line during the first decades. In 1928 the first Volvos overseas branch - Oy Volvo Auto AB was established in Helsinki, Finland.
1929
Volvo was developing an idea of the 6-cylinders engine alignment as far back as starting with Jakob. That is why the 4-cylinders engines production gradually gave place to 6-cylinders engines after the 996 automobiles were produced instead of pre-arranged 1000 cars. In April was introduced the first in Volvo history 6-cylinders Volvo PV651 model. PV meant PersonVagn (passenger car in Swedish), 651 6-cylinders engine, 5-seater and 1st series. PV651 was both longer and wider than the Jakob.
The version 650 was the same model having supplied with chassis without body dressing. More powerful engine got hearty welcome especially in the taxi market where Volvo aspired to enter. During the year 1.383 automobiles were sold. 27 of it were exported. There was published first magazine Ratten (Steering Wheel) for the Volvo owners in Sweden. Volvo was receiving a modest profit for the first time.
Ernst Grauer from Stockholm was one of the first Volvo dealers who bought the right first PV4 model. Grauer was in the plant when the first model was rolled off the conveyor in Gteborg. Assar Gabrielsson and Grauer together drove the car in Stockholm. This model attracted great attention when it was shown beyond the bounds of the automobile company in Brunkersbergstorg.
1930
After the hearty welcome of the PV651 model to the taxi market, the time started to demand a big in size automobile for taxi production. In March Volvo has started the first 7-seater TR671 and TR672 models production. TR meant Transport Vehicle. Chassis, the same as of PV650/651 but was longer. From this moment the difference in marking for the passenger cars and taxi appeared. Sedans were part of the PV650 series; the digits denoted that it was 6-cylinder 5-seater vehicle. Taxis were denoted as TR670 series where digits indicated that it was 7-seater vehicle. In August a new passenger car PV652 model, the more advanced model based on PV651, was produced. The inner changes included devices and front sittings. External rear side panels became longer and the form of rear windscreen gained rounded contours.
The main difference occurred in braking system that had been attached with hydraulic system. The price for such vehicle was 6.900 SEK. In 1930 Volvo by purchasing the stocks of its engines supplier Pentaverken in Skvde set new age in its history. Volvo also bought plant in Hisingen that has been owned by SKF before. For that moment several hundred employees were working for Volvo.
1931
The sales slackened slightly this year due to economic factors. In spite of this, Volvo maintained its market share of 8%. General Motors that owned the assembly line for Chevrolet in Stockholm blamed Volvo for the allegedly wrong producing Swedish Product. Volvo carried out its policy in the way that 90% of the sales value stayed within the country.
Since that time Volvo vehicles were advertised as the Swedish cars. In the course of this year, the TR673 and TR674 that were advanced versions of previous TR and had additional advantages such as longer and wider body were introduced marking another step forward in Volvo history. This year Volvo has been returned its first dividend to shareholders.
1932
In January there were introduced essential improvements to the Volvo models. Engine capacity was increased up to 3366 cc that brought to a growth in power up to 65 hp with 3200 revs. At the same time Volvo modified transmission from four-gears to three-gears, but at the same time with the synchronizer on 2nd and 3rd gearing, plus a neutral position. The concept was in fuel consumption decrease of 20%. Volvo reached the production of 10,000 vehicles in May 1932 since the moment of mass cars production that was launched in 1927; 3,800 of them were passenger cars (1,000 four-cylinder and 2,800 six-cylinder) and 6,200 trucks. So given these figures Volvo became a deserved car manufacture of the current.
1933
The 1933 was remarkable in Volvo history for introducing in August new Volvo PV653 (standard) and PV654 (deluxe) models. The Chassis was very close to PV651/652 models type, but taking after the American model design it was strengthened by a circulate addition in the centre. The body first was made of metal. There also was a possible choice between a demountable wheels with the spokes made of steel or wood. The rims were smaller 17-inch (in comparison with previous 19-inch) that gave more modern appearance to the vehicle. Devices were assembled in the face of a driver, new addition glove compartment that was equipped first with this model. Engine of new Volvo models was arranged at five points and isolated from chassis with a rubber pad. A great work was carried out on cars noise insulation improvement, a wall between engine and saloon was covered with the noise absorbing material. A flat-head carburetor with inhaler and absorption muffler was also an important innovation. The engine remained the same as before. It was easy to see the difference between two models from the outside because deluxe version had special rear headlight and double horn.
In 1933 Gustaf Eriksson introduced special handicraft automobile that was produced in unique version that left special impression in Volvo history. It was named Venus Bilo and its appointment was to investigate the market for the modern streamline automobile. Venus Bilo aroused a great interest but it was dissented when the question of production came up. A mass production was never considered but Venus Bilo opened a way of the streamlined models development and production paving the way for Volvo models further evolution.1934
In the spring the new 7-seater taxis series appeared, Volvo TR675-679 that was essentially resembling Volvo PV653/654. These models also were selling as with various chassis and with various wheel bases of a different length. Volvo sales plan of 1934 was 3,000 automobiles and it was practically approached: there were sold 2,894 automobiles, 775 of it were exported. So 1934 year became another period of success and growth in Volvo history as a company.
1935
1935 became the year of the Volvos great success. A new streamlined automobile Volvo PV36model became the most important novelty. PV36 was a quite new model in Volvo models history that grew up from the American design principles in many respects. The engine was the same as in the previous models used but transmission had no neutral position. The automobile was equipped with a split windshield, brackets on the rear wheels, fitted baggage compartment and spacious saloon, the weight was 1 660 kg (5864.2 pounds). Great efforts were focused on increase of the automobiles comfortableness and rear sitting: it was wider than all the previous models. Volvo PV36 was a 6-seater 3 places in front and 3 in rear. PV36 supposed to be as a comparatively expensive deluxe model, its price was 8,500 SEK. Thats why the company was intended to produce only 500 vehicles, and it proved itself later during the subsequent production and selling. Volvo PV36 was named Carioca, probably because of the South American dance that was the fashionable and stylish that time. PV658/659 is an heiress of PV653/654 also was produced in 1935. A hood was modified so that grille was first moved in front of the radiator.
A new taxi TR701-704 model has been introduced this year. External modifications were insignificant but engine was larger and could reach the speed of 80 hp and more. In 1935 Volvo put up its stocks for sale in Stockholm.
1936
Less complicated and much cheaper model was constructed along with Volvo PV36. It was named Volvo PV51 and it was met with intense interest. It was more expensive than most other cars of its class, although customers were ready to pay extra several hundreds kronas for this properly first for the people car, bearing the name that was associated with Volvo quality in the peoples consciousness. Volvo PV51 had not such extremal lines as the PV36, but it had the same nature. The body was already with a flat undivided windshield. A rear part and doors were similar to PV36 model and even spare wheel was placed in the baggage compartment as in that model. Engine was the same with the power of 86 hp. With a lightened weight of 1500 kg it made PV51 to be faster than the previous models.
In fact Volvo PV51 was simplified in some parts, however, at the stage that nevertheless was acceptable within the limits of general Volvo style. This Volvo model had only one windscreen wiper, rather inexpensive inner compartment trim and had not elbow-rests. But in spite of this the price was 5,800 SEK that attracted multiple customers and sales was passed successfully.
1937
The 1937 in Volvo history was radiant with PV52 production launching that was better equipped than PV52. The model inaugurated the beginning of the year 1937 and moved ahead Volvo models development ahead. It was featured with two sun visors, two screen wipers, electric clock, more comfortable steering wheel, heater with the defrosting function, loud horn, folding front seats, lamp for reading and elbow-rests on every door. 1937 was the year of the one more record for Volvo. The Volvo manufacturing outputs by far were well over 1,804 vehicles; there was 25,000th automobile among it since the PV52 production was launched.
1938
The PV51 Special model was introduced in March, followed by the PV52 Special. New colors light-blue, light-green, maroon red and black painted the Volvo production. Moreover, some saloon versions were offered for ordering. 1938 was the first year in company history when Volvo unveiled its new models in the autumn. The same way as Americans, such action was just the wish to show that Volvo was toujour et encore prist.
PV53 and PV54 - standard models, PV55 and PV56 -
deluxe were the new models in this year. The front end was had more narrowed hood and sharper grille design. The headlights were longer and the emblem on the grate was enlarged twice as the hood line prolongation. The Horizontal speedometer was installed for the first time.The new taxis model, the Volvo PV801 - with a glass division between the front and rear seats, and Volvo PV802 - without the glass division, appeared in 1938. This model was also available in a chassis form version PV810 that had a longer wheel base. The design was enhanced by the rounded contours and V-shaped front end. Both versions could bear 8 occupants due to the fact that three seats were folding.
1939
On the threshold of the Second World War, problems with the fuel storages began. The alternative to petrol became the gas that was made of charcoal. Volvo had already started producing the gas-plants in the spring of 1939. In other words Volvo had prepared for the confrontation in advance. Volvo management decided during the year to start manufacture of a new car to replace the PV53-56.
Preliminary plans were ready by September, but production wasnt launched because of incipient war that put an end to the private cars production. So the WW II start coincided with Volvo Company developing into essential car manufacturer on European stage.
Volvo History Early Days (1924 - 1939)
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